Skip to main content

UID2 Integration Guides—Summary

The following guides provide integration instructions based on the needs and requirements of your organization and its primary role as a publisher, DSP, or data provider/advertiser. As a UID2 participant, you may also integrate via Enterprise Partners that enable engaging with an Open Operator service and hosting of a Private Operator service.

Integrations fall into these categories:

Publisher Integrations​

Publisher integrations fall into the following main categories:

Web Integrations​

The following resources are available for publisher web integrations.

Integration GuideContent Description
Prebid.js Express Integration GuideAn integration guide for publishers who want to integrate with UID2 and Prebid.js will manage token generation and refresh automatically as well as passing the tokens into the RTB bid stream. This guide is for publishers who want to request UID2 tokens client-side, which is the easiest implementation approach.
JavaScript Express Integration GuideAn integration guide for publishers who wants to integrate with UID2 using client-side only JavaScript changes with the easiest implementation approach. UID2 SDK for JavaScript will manage token generation and refresh automatically.
Prebid.js Advanced Integration GuideAn integration guide for publishers who want to integrate with UID2 and generate identity tokens to be passed by Prebid in the RTB bid stream. This guide is for publishers who are using a private operator or who want to generate tokens server-side.
JavaScript Standard Integration GuideThis integration guide for publishers covers standard web integration scenarios that use the UID2 SDK for JavaScript and requires token to be generated on the server side and passed to the publishers' web pages.
Publisher Integration Guide, Server-OnlyThis integration guide is for publishers that do not use the UID2 SDK for JavaScript.
Publisher - Google Ad Manager Secure SignalsThis integration guide covers the additional steps needed for publishers using UID2 with the Google Ad Manager Secure Signals feature (previously known as Encrypted Signals for Publishers, ESP).

Mobile Integrations​

The following resources are available for publishers integrating with Android or iOS devices.

Integration GuideContent Description
UID2 SDK for Android Reference GuideAn SDK that facilitates the process of establishing client identity using UID2 and retrieving UID2 tokens for publishers that need to support Android apps.
UID2 SDK for iOS Reference GuideAn SDK that facilitates the process of establishing client identity using UID2 and retrieving UID2 tokens for publishers that need to support iOS apps.

Prebid Integrations​

The following resources are available for publisher web integrations.

Integration GuideContent Description
Prebid.js Express Integration GuideAn integration guide for publishers who want to integrate with UID2 and generate identity tokens to be passed by Prebid in the RTB bid stream. This guide is for publishers who want to request UID2 tokens client-side, which is the easiest implementation approach.
Prebid.js Advanced Integration GuideAn integration guide for publishers who want to integrate with UID2 and generate identity tokens to be passed by Prebid in the RTB bid stream. This guide is for publishers who are using a private operator or who want to generate tokens server-side.

The following resources are available for publishers integrating with Google Ad Manager.

Integration GuideContent Description
Publisher - Google Ad Manager Secure SignalsThis integration guide covers the additional steps needed for publishers using UID2 with the Google Ad Manager Secure Signals feature (previously known as Encrypted Signals for Publishers, ESP).
UID2 GMA Plugin for Android Integration GuideThe UID2 Google Mobile Ads (GMA) Plugin for Android enables publishers that use the Google GMA SDK to send UID2 tokens as secure signals in ad requests from Android apps.
UID2 GMA Plugin for iOS Integration GuideThe UID2 Google Mobile Ads (GMA) Plugin for iOS enables publishers that use the Google GMA SDK to send UID2 tokens as secure signals in ad requests from iOS apps.
UID2 IMA Plugin for Android Integration GuideThe UID2 Interactive Media Ads (IMA) Plugin for Android enables publishers that use the Google IMA SDK for Android to send UID2 tokens as secure signals in ad requests from Android apps.
UID2 IMA Plugin for iOS Integration GuideThe UID2 Interactive Media Ads (IMA) Plugin for iOS enables publishers that use the Google IMA SDK for iOS to send UID2 tokens as secure signals in ad requests from iOS apps.

Advertiser/Data Provider Integrations​

The following resources are available for advertisers and data providers integrating with UID2.

Integration GuideContent Description
Advertiser/Data ProviderThis integration guide for advertisers and data providers covers integration workflows for mapping identity for audience-building and targeting.
Snowflake Integration GuideInstructions for generating UID2s from emails within Snowflake.
AWS Entity Resolution Integration GuideInstructions for integrating with the UID2 framework using AWS Entity Resolution.

DSP Integrations​

The following resources are available for DSPs integrating with UID2.

Integration GuideContent Description
DSPThis integration guide for DSPs covers handling UID2s for bidding and honoring user opt-outs.

Private Operator Service Integrations​

The following resources are available for Private Operator integrations.

Integration GuideContent Description
UID2 Private Operator for AWSInstructions for setting up a Private Operator service for AWS Marketplace.
UID2 Private Operator for GCPInformation for setting up the UID2 Operator Service in Confidential Space, a confidential computing option from Google Cloud Platform.
UID2 Private Operator for AzureInstructions for setting up the UID2 Operator Service in a Confidential Container, a confidential computing option from Microsoft Azure.