UID2 workflows
The following table lists four key workflows in the UID2 framework with links to their high-level overviews. It also provides links to the respective integration guides, which include diagrams, integration steps, FAQs, and other relevant information for each workflow.
| Workflow | Intended Primary Participants | Integration Guides |
|---|---|---|
| Workflow for DSPs (buy-side) | DSPs who transact on UID2 tokens in the bidstream. | See DSP integrations |
| Workflow for advertisers and Workflow for data providers | Organizations that collect user data and push it to DSPs. | See Advertiser/data provider integrations |
| Workflow for publishers | Organizations that propagate UID2 tokens to the bidstream via SSPs. NOTE: Publishers can choose to integrate using Prebid, leverage the SDK for JavaScript, or complete their own server-side integration without using an SDK. | See Publisher integrations |
| Opt-out workflow | Consumers who engage with publishers or their SSO providers and other identity providers. | N/A |
The following diagram summarizes all four workflows. For each workflow, the external participants, components, identifier types, and numbered steps are color-coded.
