UID2 Workflows
The following table lists four key workflows in the UID2 framework with links to their high-level overviews. It also provides links to the respective integration guides, which include diagrams, integration steps, FAQs, and other relevant information for each workflow.
| Workflow | Intended Primary Participants | Integration Guides |
|---|---|---|
| Workflow for DSPs (Buy-Side) | DSPs who transact on UID2 tokens in the bidstream. | See DSP Integrations |
| Workflow for Advertisers and Workflow for Data Providers | Organizations that collect user data and push it to DSPs. | See Advertiser/Data Provider Integrations |
| Workflow for Publishers | Organizations that propagate UID2 tokens to the bidstream via SSPs. NOTE: Publishers can choose to integrate using Prebid, leverage the SDK for JavaScript, or complete their own server-side integration without using an SDK. | See Publisher Integrations |
| Opt-Out Workflow | Consumers who engage with publishers or their SSO providers and other identity providers. | N/A |
The following diagram summarizes all four workflows. For each workflow, the external participants, components, UID2 identifier types, and numbered steps are color-coded.
