Skip to main content

An open-source identity solution built for the open internet

Unified ID 2.0 leverages encrypted email and phone number data to provide a privacy-conscious, secure, and accurate identity standard for the entire digital advertising ecosystem.

Our partners

View All
  • Acxiom
  • Adobe
  • AlikeAudience
  • Alliant
  • Audigent
  • Comscore
  • Experian
  • Foursquare
  • Lasso
  • Lifesight
  • Live Intent
  • LiveRamp
  • Lucid
  • Neustar
  • Nielsen
  • Oracle
  • Salesforce
  • Snowflake
  • Eyeota

Enable personalization and relevance on content and advertising

Unified ID 2.0 offers greater personalization, targeting, measurement, and security for every use case — from advertisers to publishers and everyone in between.

Use deterministic data for greater precision.

Upgrade to an omnichannel and cross-device ID type.

Hash, salt, and transport directly identifying information (DII) as pseudonymized IDs.

Unified ID 2.0 benefits

Unified ID 2.0 was created with consumer privacy as a top priority. Users can opt out of the use of their UID2 universally by visiting the opt-out portal. Participants are required to honor user opt-out requests made through the portal.

Manage my UID2

Ready to get started with Unified ID 2.0?

Request access or a consultation with an expert, or visit our most up-to-date technical documentation