Use deterministic data for greater precision.
Upgrade to an omnichannel and cross-device ID type.
Hash, salt, and transport directly identifying information (DII) as pseudonymized IDs.
Maintain audience targeting without cookies for better impression monetization and more relevance.
Leverage first-party data for more durable identity strategies and better addressability.
Maintain cross-device identity resolution and one-to-one targeting connections with deterministic IDs for more precision and omnichannel reach.
Unified ID 2.0 Benefits
Unified ID 2.0 was created with consumer privacy as a top priority. Users can opt out of the use of their UID2 universally by visiting the opt-out portal. Participants are required to honor the users' opt-out requests made through the portal.