UID2 Overview for Publishers
Maintain audience targeting in the ever-changing advertising industry for better impression monetization and more relevance.
Publishers
As a publisher, you can benefit from the cross-device presence of Unified ID 2.0 (UID2) and take advantage of a consistent identity fabric on all your inventory.
Learn about benefits, workflow, documentation, and other resources for publishers adopting UID2, as well as instructions for getting started.
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If you want access in the left sidebar to the full set of UID2 documentation, see Unified ID 2.0 Overview.