Publisher Integration Resources
The following resources are available for publishers to implement UID2:
- Web Integrations
- Mobile Integrations
- CTV Integrations
- Prebid Integrations
- Google Ad Manager Integrations
Web Integrations
The following resources are available for publisher web integrations.
tip
For a detailed summary of web integration options, see Publisher Web Integration Overview.
| Integration Type | Documentation | Content Description |
|---|---|---|
| Prebid (Overview) | UID2 Integration Overview for Prebid | An overview of options for publishers who want to integrate with UID2 and generate UID2 tokens (advertising tokens) to be passed by Prebid.js or the Prebid Mobile SDK in the RTB bidstream. |
| Prebid.js Client-Side Integration | UID2 Client-Side Integration Guide for Prebid.js | A guide for publishers who want to request UID2 tokens client-side, which is the easiest implementation approach, and choose to have Prebid.js manage the following:
|
| Prebid.js Client-Server Integration | UID2 Client-Server Integration Guide for Prebid.js | A guide for publishers who want to integrate with UID2 and generate UID2 tokens to be passed by Prebid.js in the RTB bidstream, but want to generate tokens server-side: for example, publishers who are using a Private Operator. |
| JavaScript (Overview) | UID2 Integration Overview for JavaScript | An overview of options for publishers who want to integrate with UID2 using the JavaScript SDK. |
| JavaScript Client-Side Integration | Client-Side Integration Guide for JavaScript | A guide for publishers who want to integrate with UID2 using only client-side JavaScript changes, which is the easiest implementation approach. The SDK for JavaScript manages token generation and token refresh automatically. |
| JavaScript Client-Server Integration | Client-Server Integration Guide for JavaScript | A publisher guide covering standard web integration scenarios that use the SDK for JavaScript and require tokens to be generated on the server side and passed to the publisher web pages. |
| Server-Side Integration | Publisher Integration Guide, Server-Side | A guide for publishers who do not use the SDK for JavaScript. |
| Publisher/SSP Integration with GAM | Google Ad Manager Secure Signals Integration Guide | A guide covering the additional steps needed for publishers using UID2 with the Google Ad Manager Secure Signals feature (previously known as Encrypted Signals for Publishers, ESP). |
Mobile Integrations
The following resources are available for publisher integrations supporting Android or iOS devices.
| Integration Type | Documentation | Content Description |
|---|---|---|
| Android/iOS (Overview) | Mobile Integration Overview for Android and iOS | An overview of options for mobile app publishers who want to integrate with UID2 using the SDK for Android or the SDK for iOS. |
| Android/iOS, Client-Side Integration | Client-Side Integration Guide for Mobile | An integration guide for mobile app publishers who want to integrate with UID2 with changes only within the mobile app (no server-side changes). |
| Android/iOS, Client-Server Integration | Client-Server Integration Guide for Mobile | An integration guide for mobile app publishers who want to integrate with UID2 by doing the following:
|
| Android/iOS, Server-Side Integration | Server-Side Integration Guide for Mobile | An integration guide for mobile app publishers who want to manage the UID2 token entirely on the server side. |
| Android | SDK for Android Reference Guide | An SDK that facilitates the process of generating or establishing client identity using UID2 and retrieving UID2 tokens for publishers that need to support Android apps. |
| iOS | SDK for iOS Reference Guide | An SDK that facilitates the process of generating or establishing client identity using UID2 and retrieving UID2 tokens for publishers that need to support iOS apps. |
CTV Integrations
The following resources are available for publisher integrations supporting CTV.
| Integration Type | Documentation | Content Description |
|---|---|---|
| CTV | CTV Integration Guide | A summary of CTV integration options, with links to additional information and instructions. |
Prebid Integrations
The following resources are available for publishers integrating with Prebid.
| Integration Type | Documentation | Content Description |
|---|---|---|
| Prebid (Overview) | UID2 Integration Overview for Prebid | An overview of options for publishers who want to integrate with UID2 and generate UID2 tokens (advertising tokens) to be passed by Prebid.js or the Prebid Mobile SDK in the RTB bidstream. |
| Prebid.js Client-Side Integration | UID2 Client-Side Integration Guide for Prebid.js | A guide for publishers who want to request UID2 tokens client-side, which is the easiest implementation approach, and choose to have Prebid.js manage the following:
|
| Prebid.js Client-Server Integration | UID2 Client-Server Integration Guide for Prebid.js | A guide for publishers who want to integrate with UID2 and generate UID2 tokens to be passed by Prebid.js in the RTB bidstream, but want to generate tokens server-side: for example, publishers who are using a Private Operator. |
| Prebid.js on Mobile | UID2 Mobile Integration for Prebid.js | A summary of information resources for UID2 integration with Prebid.js on mobile devices. |
Google Ad Manager Integrations
The following resources are available for publishers integrating with Google Ad Manager.
| Integration Type | Documentation | Content Description |
|---|---|---|
| Publisher/SSP Integration with GAM | Google Ad Manager Secure Signals Integration Guide | A guide covering the additional steps needed for publishers using UID2 with the Google Ad Manager Secure Signals feature (previously known as Encrypted Signals for Publishers, ESP). |
| GMA for Android | UID2 GMA Plugin for Android Integration Guide | A guide that enables publishers using the Google Mobile Ads (GMA) SDK to include UID2 tokens in ad requests from their Android apps. |
| GMA for iOS | UID2 GMA Plugin for iOS Integration Guide | A guide that enables publishers using the Google Mobile Ads (GMA) SDK to include UID2 tokens in ad requests from their iOS apps. |
| IMA for Android | UID2 IMA Plugin for Android Integration Guide | A guide that enables publishers using the Google Interactive Media Ads (IMA) SDK to include UID2 tokens in ad requests from their Android apps. |
| IMA for iOS | UID2 IMA Plugin for iOS Integration Guide | A guide that enables publishers using the Google Interactive Media Ads (IMA) SDK to include UID2 tokens in ad requests from their iOS apps. |