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UID2 Workflows

The following table lists four key workflows in the UID2 framework with links to their high-level overviews. It also provides links to the respective integration guides, which include diagrams, integration steps, FAQs, and other relevant information for each workflow.

WorkflowIntended Primary ParticipantsIntegration Guides
Workflow for DSPs (Buy-Side)DSPs who transact on UID2 tokens in the bidstream.See DSP Integrations
Workflow for Advertisers and Workflow for Data ProvidersOrganizations that collect user data and push it to DSPs.See Advertiser/Data Provider Integrations
Workflow for PublishersOrganizations that propagate UID2 tokens to the bidstream via SSPs.
NOTE: Publishers can choose to integrate using Prebid, leverage the SDK for JavaScript, or complete their own server-side integration without using an SDK.
See Publisher Integrations
Opt-Out WorkflowConsumers who engage with publishers or their SSO providers and other identity providers.N/A

The following diagram summarizes all four workflows. For each workflow, the external participants, components, UID2 identifier types, and numbered steps are color-coded.

The UID2 Ecosystem